AWARENESS
BOWERS & WILKINS in CAR: SOME CONTENT / WEB
The Challenge
Bowers & Wilkins speakers is a premium choice when you buy a Volvo car. And after an already quite large investment in buying a car, the car stereo might not be the top priority in the customer’s mind.
The challenge was to create something that strengthens the Bowers & Wilkins brand by showing the craftsmanship behind the speaker system and sound experience. By doing that we wanted to change the customer’s decision process when buying a car and put the choice of car stereo earlier in the buying process.
The Solution
To highlight the great craftsmanship behind each component we let a paper artist visualise the advanced technical features and components and turn it into an analog world. A world where true craftsmanship of an artist became the carrier of the Bowers & Wilkins work in a beautiful way. The result was a number of films and images that show the technical features in a way never seen among speaker systems before.
Audio systems developed for Volvo Cars feature the same groundbreaking innovations found in Bowers & Wilkins home loudspeakers. Here, they are re-engineered and optimized to suit the specific needs of each Volvo model. The result is exhilarating True Sound that transforms everyday driving into an epic high-fidelity experience. #truesound @bowerswilkins
Bowers & Wilkins Double Dome Tweeter technology in Volvo cars lets you experience every layer of your music in incredible detail. High frequency sounds are superbly revealed, and audible distortion minimised to create a precise soundscape in which you become truly immersed. #truesound @bowerswilkins
Assets
Stills
The stills created a blended mix of visual communication with the more traditional images like interior shots. Together they painted the world of Bowers & Wilkins craftsmanship.
Films
Technical product communication with value in focus and show what premium really means.
The films create understanding for what technical features, components or technologies add to the listening experience.
Social media
Creating awareness that stands out in the social feeds. This was done through an eye-catching visual language that creates a unique concept of communicating around the emotional aspects of sound.
Audio systems developed for Volvo Cars feature the same groundbreaking innovations found in Bowers & Wilkins home loudspeakers. Here, they are re-engineered and optimized to suit the specific needs of each Volvo model. The result is exhilarating True Sound that transforms everyday driving into an epic high-fidelity experience. #truesound @bowerswilkins
Bowers & Wilkins Double Dome Tweeter technology in Volvo cars lets you experience every layer of your music in incredible detail. High frequency sounds are superbly revealed, and audible distortion minimised to create a precise soundscape in which you become truly immersed. #truesound @bowerswilkins
